Spectrum Services

The Power of Vulnerability

by: Brene Brown, TEDx Talk Brené Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand...

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How To Live To Be 100+

by: Dan Buettner, TEDx Talk To find the path to long life and health, Dan Buettner and team study the world's "Blue Zones," communities whose elders live with vim and vigor to record-setting age. In his talk, he shares the 9 common diet and lifestyle habits...

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Move to a Community

When Considering a Move to a Community

By: David Ratchford, President & CEO When considering a move to a community…we may be wise to tweak our thinking (and our planning approach). During my 40 years in the senior living industry, I have talked with thousands of individuals and couples who are considering moving...

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Find your courAGE

Discover CourAGE to Create Change

by: Kyle Robinson, VP of Strategy COURAGE - its origin comes from the French word for "heart" so, just as the heart gives our body life and vitality courage is actually the virtue that brings together all of our other values. CourAGE = Heart : Feel the fear...

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Roundtable Discussions

Roundtable Discussions 101

By: Eileen Moore, Senior Marketing Consultant Building the relationship is more important than ever in today's digital age. Information can be found everywhere. It's the relationship that makes the sale. For the past three years the smaller, more intimate gathering has been the intermediate step to...

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Two Guiding Questions

Two Guiding Questions.

by: David Ratchford, President & CEO Spectrum’s vision and focus for future development in the senior living industry are based on two simple questions for guiding our planning and two meaningful challenges directing our implementation. The two questions that guide our future development planning are simple: Does it enrich the...

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Whats Your ROE

Beyond ROI = What’s Your Community’s ROE?

by: Kyle Robinson, VP of Strategy Perhaps we have been looking at the wrong vowel all along! What if – instead of measuring your community’s Return On Investment (ROI), we looked at your Return On Engagement (ROE)? Merriam-Webster’s defines each as:The mere definitional difference speaks volumes. Take for example,...

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