What’s their story?

St. Joseph of the Pines (Southern Pines, NC)

St Joseph of the Pines

  • Spectrum partnered with Trinity Health to provide marketing and sales services to St. Joseph of the Pines
  • We helped with culture change and hiring & training of an entire new marketing and sales team
  • Provided advisement in amenity renovations, including design a new, effective move-in process & standards
  • Provided pure sales coaching, offered creative new strategies in challenging marketplace
  • Educated the market on Life Care and helped the client with new contract type offerings
  • Results: took from 82% occupancy before to 99% occupied and reserved
  • www.trinityhealthseniorcommunities.org/st-joseph-of-the-pines