St. Joseph of the Pines (Southern Pines, NC)
- Spectrum partnered with Trinity Health to provide marketing and sales services to St. Joseph of the Pines
- We helped with culture change and hiring & training of an entire new marketing and sales team
- Provided advisement in amenity renovations, including design a new, effective move-in process & standards
- Provided pure sales coaching, offered creative new strategies in challenging marketplace
- Educated the market on Life Care and helped the client with new contract type offerings
- Results: took from 82% occupancy before to 99% occupied and reserved
- www.trinityhealthseniorcommunities.org/st-joseph-of-the-pines