Spectrum

Occupancy Is Overrated. Unless Your Numbers Are Under Performing.

Spectrum’s Leadership.

Mike Wallace, CEO & Partner

Mike Wallace, CEO & Partner

spreadsheeter. steady. boater. loyal. husband. father.

Mike Wallace

CEO & Partner

Background Mike has worked with Spectrum since 1996 and has been a partner since 2011. His experience in planning, marketing, sales, sales training, customer service, and product design has assisted over 50 Life Plan Communities succeed through major expansions, multi-site marketing and sales, and repositioning. Mike provides partner oversight for Spectrum’s Marketing and Sales discipline. Mike presently leads marketing and sales for Brazos Presbyterian Homes’ expansion of The Hallmark in Houston, TX and oversight for marketing and sales at Mease Life in Dunedin, FL.  Mike holds a B.A., Business Management, from North Carolina State University. Beliefs Favorite phrase: “steady always wins.” We work with marketing teams to establish proven, work principles that connect seniors and open a path of discovery for new perspectives in senior living. Steady and appropriate follow-up combined with good advice works wonders. Vision Let’s be smarter in the design for senior living. Listen to our future residents and provide the best of the 4 H’s – modern and practical Housing, Hospitality services delivered well, Holistic Wellness that enhances their lifestyle, and the assurance of quality and compassionate Healthcare. 3 must haves if I were stranded on a desert Island. 1.  My wife and two sons (I guess that’s 3!), if I get two more… 2.  Fishing rods 3.  Fishing tackle

Hoppy Sell

President & Partner

Background Hoppy has worked with Spectrum since 2000 and has been President and a partner since 2018. He has developed sales strategies, implemented marketing plans and empowered sales professionals with proven tools to enrich the lives of seniors and increase occupancy. He has presented at several State and National LeadingAge conferences and vendor/partner conferences on senior living trends and best practices. His perspective, knowledge, and insights have helped create industry-leading marketing and sales campaigns with startup communities (pre-sales), expansions, and repositioning’s. Hoppy provides partner oversight for Spectrum’s Research and Engagement discipline and presently leads the marketing and sales efforts for Shenandoah Valley Westminster-Canterbury in Winchester, VA and King-Bruwaert House in Burr Ridge, IL. Hoppy holds a B.S. in Public Health from the University of North Carolina at Chapel Hill. Beliefs One of my greatest passions as an advisor/mentor/coach is to create an excitement…a buzz…a quest for understanding.  There is nothing more rewarding than to see that “Aha!” moment in a residency counselor’s eyes; the realization that he/she “gets it” and now knows how to share it with prospective residents. Creative and critical thinking enables counselors to better understand the options that our customers are weighing. Vision As senior living continues to evolve to meet the desires and needs of the changing customer, there’s a promising traffic pattern starting to emerge that gives me hope for the future: the four-way intersection of great housing, hospitality, healthcare and holistic wellness. 3 must haves if I were stranded on a desert Island. 1.  My sand iron and bucket of balls 2.  My American Express since they say “don’t leave home without it” 3.  A boat in case I change my mind

Hoppy Sell, President & Partner

Hoppy Sell, President & Partner

frequent flyer. go-getter. creative. bacon-lover. happy. problem-solver.

Greg Sellers, CFO/COO & Partner

Greg Sellers, CFO/COO & Partner

health nut. early riser. analyst. facilitator. joyful. team player.

Greg Sellers

CFO/COO & Partner

Background Greg has worked with Spectrum since 2015 and has been a partner since 2018. He leads Spectrum’s corporate financial planning and operations and has over 35 years of experience in strategic planning, mergers and acquisitions, accounting, business controls and risk management.  His experience includes the public accounting, manufacturing, publishing, and commercial printing industries.   Greg provides partner oversight to Spectrum’s Creative Services discipline.  Greg holds a B.S., Accounting from the University of North Carolina, Chapel Hill. Beliefs There is a passion to be the best for our partner, the client; not only to do whatever it takes, to be the best, but to be creative and innovative in achieving results. Vision Embrace change, innovation and disruption in order to lead our partners in servicing the new senior consumer. Spectrum will use its 40 years of experience to forge new frontiers in the industry and accelerated us into the next generations. 3 must haves if I were stranded on a desert Island. 1.  Bible 2.  A guitar 3.  Wilson

David Caudle

Executive Creative Director

Background David launched into his career in the mid-1990s as a graphic designer with a passion for corporate identity and brand management, deploying systems for Corporate 1000 companies and a few well-known golf courses along the way. As the world of communications expanded its reach into the digital realm, he developed products and managed teams that could leverage screen-based solutions to reach target audiences and foster engagement. After co-founding and selling Frogman Interactive, a marketing agency that specialized in digital immersive experiences for senior living communities, he joined Spectrum’s Leadership Team to enhance the delivery of creative marketing solutions. David holds a B.F.A. from East Carolina University. Beliefs As a graphic designer, I believe all user experiences, both online and off, should be thoughtfully and elegantly executed to make the world a more beautiful place. As a brand champion, I believe messaging should be strategically developed to foster engagement and maintain audience relevance. As a tech-fanatic, I think these concepts should not be mutually exclusive. Vision To implement designs and deploy technologies that solve communication challenges. I seek business camaraderie with others who share a common goal of challenging assumptions. I gravitate to anyone with a spirit of entrepreneurship and a willingness to take risks. Mostly, I want to work for and with people who wish to make a difference in the lives of others. 3 must haves if I were stranded on a desert Island. 1.  My family 2.  An Italian chef 3.  A mountain with a variety of trails for hiking

 David Caudle, Executive Creative Director

David Caudle, Executive Creative Director

part-time beard grower. reluctant dog owner. disruptor. trailblazer. servant leader. believer.