Westminster-Canterbury of the Blue Ridge (Charlottesville, VA)
- Provided oversight and vision for new strategic direction
- Provided marketing, creative, and sales for a high-end product in the Charlottesville area
- Hired and trained a new sales team – provided ongoing sales oversight and coaching
- Worked directly with architect for reconfiguring and redesigning existing cottages and apartments
- Provided project management oversight for the expansion project
- Conducted presales simultaneously with existing inventory sales
- 60% increase in sales performance annually
- Result – 99% occupied and reserved
- www.westminstercanterbury.org