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Westminster-Canterbury of the Blue Ridge (Charlottesville, VA)
Provided oversight and vision for new strategic direction
Provided marketing, creative, and sales for a high-end product in the Charlottesville area
Hired and trained a new sales team – provided ongoing sales oversight and coaching
Worked directly with architect for reconfiguring and redesigning existing cottages and apartments
Provided project management oversight for the expansion project
Conducted presales simultaneously with existing inventory sales
60% increase in sales performance annually
Result – 99% occupied and reserved
www.westminstercanterbury.org
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