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Westminster-Canterbury of the Blue Ridge (Charlottesville, VA)

Westminster-Canterbury of the Blue Ridge 1
Westminster-Canterbury of the Blue Ridge 2

  • Provided oversight and vision for new strategic direction
  • Provided marketing, creative, and sales for a high-end product in the Charlottesville area
  • Hired and trained a new sales team – provided ongoing sales oversight and coaching
  • Worked directly with architect for reconfiguring and redesigning existing cottages and apartments

  • Provided project management oversight for the expansion project
  • Conducted presales simultaneously with existing inventory sales
  • 60% increase in sales performance annually
  • Result – 99% occupied and reserved
  • www.westminstercanterbury.org